01
18 weeks of shoot prep
Prep starts . From there it's 18 weeks with me getting you properly lean. Training, food, the lot, built around your job and your life. Having a date in the diary does something to you. You stop "starting Monday".
Platinum presents · Year two
The Marbella Classic
Back for year two. Bigger and better.
18 weeks of shoot prep with me, getting in the best shape of your life. Then you fly out to Marbella with the team for four days, get it captured on a proper photoshoot, and enjoy every bit of it after.
Application only. I have a call with everyone before they're in.
Last year's, turn the sound up
This is what you're working towards
What it actually is
It's a photoshoot, but that's only one morning of it
Most people book a shoot and then panic. This works the other way round. You've got a date in the diary, a group of men all chasing the same thing, and me in your corner the whole way.
02
Four days out there
A big villa with all ten of us under one roof, a private chef, an assault course at Mike's Gym, a hike up the mountain, padel, sauna and ice baths, and a few drinks. Proper downtime with men who get it. Most of them become mates.
03
The shoot
Thursday morning, first thing on the trip, so you're at your sharpest and everything after is pure enjoyment. A professional photographer for the morning. I'm there getting you ready and coaching you through the posing, so you're not stood there not knowing what to do with your hands. You go home with photos you'll keep for life, and then we do your reverse so you keep the body too.
Year two
Not my first rodeo, so this one's bigger and better
Last year was the first one. It was class, and I learned loads from it. This time it's a proper four day retreat with everything I wanted to add first time round.
- 01
A 10-man villa
One big villa, all of us under the same roof. Breakfasts together, chats by the pool, no one off in a hotel somewhere.
- 02
Private chef, two nights
A chef cooking for us in the villa for two of the nights. Proper food that still fits what you've been working towards.
- 03
Hike the mountain
We're hiking the mountain that sits over Marbella. Hard work, and the view from the top is unreal.
- 04
Sauna and ice baths
An afternoon at a sauna and ice bath spot. Good for the body, and even better for the head.
- 05
Padel
Padel with the boys. Gets competitive very quickly, I'll warn you now.
- 06
Assault course at Mike's Gym
A session on the assault course at Mike's Gym Marbella. It's going to be pretty hardcore, so you'll want to be ready for it. Ten of you pushing each other through it is going to be something else.
Your timeline
Shoot prep is the most important bit
The shoot is the day everything's built around, so I've worked backwards from it. 18 weeks is enough time to make a proper change when it's done right. Miss the start and you're playing catch up.
- Now
Apply and have a call with me
We talk about where you're at, what you want to look like on the day, and how the 18 weeks would work around your life.
Week 1 of shoot prep
Prep starts. Your training, food and targets are all set up around the shoot date, and we check in every week from here.
- Weeks 1–18
The work
Getting properly lean, with me in your corner the whole way. The group's all doing it at the same time, so nobody's doing it on their own.
Shoot day
Thursday morning in Marbella. We do the shoot first while you're at your absolute best, so the pressure's off for the rest of the trip.
- After
Enjoy it
The assault course at Mike's Gym, the mountain hike, padel, sauna and ice baths, private chef nights at the villa. You've earned every bit of it.
- Back home
The reverse
The most important part, and the bit most men mess up. We bring your food back up slowly and properly, so you keep the result you worked so hard for.
Keeping it
Most men lose it within a month. You won't.
Here's what normally happens. Someone grafts for months, does the shoot, then goes straight back to how they ate before. Within a few weeks the result's gone, and they feel worse than when they started.
That's why the reverse after the shoot matters more to me than the shoot itself. I don't wave you off at the airport. We bring your food back up step by step, your body settles at a better place, and you stay looking like the photos. Then we decide what's next together.
Tommy did exactly this. He got lean, did his reverse properly, and he's now building towards this one.
Shot on the day
A few from last year
All taken on the trip. Tap any of them to see it properly.
An experience for life
You'll remember this for the rest of your life
Think about it. How many times in your life will you actually be in the best shape you've ever been in? For most men the answer's never. They talk about it for years and it just never happens.
This is where it happens. And you don't do it on your own, stood in front of the bathroom mirror. You do it with men who've all been through the same 18 weeks as you, in a villa in Marbella, with a photographer there to capture it.
In twenty years you won't remember the weeks you skipped the gym. You'll remember getting to the top of that mountain with the boys, surviving the assault course, the night the chef cooked for all of us, and sitting by the pool knowing you did it.
The photos
Proper professional shots of you at your best. The ones you'll still be showing people years from now.
The body
And you get to keep it, because we do your reverse properly after.
The people
You go out with a group of men you've been grafting alongside. Most of them come home as mates.
The proof
That you can set yourself something hard, stick to it, and see it through. That stays with you in everything else.
The men
Hear it from them
Aaron · Marbella Classic 2026
“At the start of this year, it would have been unthinkable.”
Aaron's first ever photoshoot was at last year's Marbella Classic. Have a listen to what it was like getting there.
Tommy · working towards 2027
25 kg down, and Marbella's his next goal.
Tommy put off starting for weeks. He's since lost the weight, done his reverse, and he's now building towards this one. His only regret is not starting sooner.
A few of the men I coach. Normal blokes with jobs, kids and busy weeks.
Who it's for
I don't take everyone, and here's why
It's ten men in a villa for four days. The group has to be right, so I'm picky about who comes. Nothing personal.
You'll fit right in if
- You want a real reason to get in the best shape of your life this year
- You'll actually put the work in during the build-up, even on the mad weeks
- You're busy with work and life, and you still want this
- You're good company and you'll get on with the rest of the group
Probably not for you if
- You're after a lads' holiday on the piss in Marbs
- You want the photos without doing the months before them
- You'd go quiet on me the second it gets hard
How to get a place
Three steps
- 01
Apply
Couple of minutes, mostly tapping. Tell me where you're at now and why you want this.
- 02
Quick call with me
We talk about where you're starting from, what you want to look like by July, and everything that's included. No sales team, it's just me.
- 03
You're in
If we're both up for it, your place is locked in and we start the build-up straight away.
Questions
The things people ask me
Do I need to be one of your clients already?
Most of the places go to men I already coach. A few are open to people outside, which is what this page is for. Either way we have a call first and I'll tell you how the build-up would work for you.
I'm not in good shape right now. Is that a problem?
No. Where you're starting doesn't matter much, 18 weeks of proper prep is a long time. What matters is that you'll put the work in. Aaron had never done a shoot in his life before last year.
When is it exactly?
How much is it, and what's included?
The villa, the private chef nights, the assault course at Mike's Gym, the hike, the sauna and ice baths and the shoot are all part of it. I go through the price and the rest on the call, so you know exactly what you're getting before you say yes. It's a premium trip, so it's not cheap, but there's no hard sell either.
How many places are left?
It's capped at ten men.
I've never done a photoshoot. Won't I feel awkward?
Everyone does at first. That's why I'm there on the morning getting you ready and coaching you through every pose. By the second set you'll be loving it.
July 2027
Want to be in the photos next year?
Apply now and we'll have a chat. Once the ten are gone, they're gone.