Balraj · Marbella Classic 2026
“There's not a single social that I've missed.”
Trained for years with no real plan. Busy life, always out. Got as lean as he's ever been without giving any of it up.
Platinum presents · Year two · Clients first
The Marbella Classic
Back for year two. Bigger and better.
18 weeks of shoot prep with me, getting in the best shape of your life. Then you fly out to Marbella with the team for four days, get it captured on a proper photoshoot, and enjoy every bit of it after.
My clients get first refusal on every place. Whatever's left opens to a few men outside, by application and a call with me.
Last year's, turn the sound up
This is what you're working towards
Year one · Before and on the day
Same men. Different bodies.
These are the men from last year's Marbella Classic. On the left is where they started. On the right is them on shoot day.
Aaron · Marbella Classic 2026
“At the start of this year, it would have been unthinkable.”
Active job, plays rugby, never done a shoot in his life. Came out to give himself a challenge and smashed it.
Sasha · Marbella Classic 2026
“Everything's been planned to a tee.”
Did his whole prep while travelling around America. Bulked up to 87 kg, then came all the way back down to 80 for the shoot.
Filmed on the trip
Hear it from them
Recorded in Marbella, straight after the shoot. Nothing scripted.
“Even now, I still can't believe that I've even done this.”
Aaron
“I'm really happy, man, and I'm looking forward to coming back next year. If you're looking to get on something, this is it.”
Sasha
“He's not a harsh coach. He's like, look, this is your life. Training is meant to be alongside that. It doesn't come first.”
Balraj
“Posing's harder than it actually looks. That's one thing I will say.”
Aaron
“Having James on my side, just a message away on WhatsApp, it's really kept me focused.”
Sasha
“We've really managed everything right down to every small detail. And because of that, we've executed this perfectly.”
Balraj
“Just give myself a challenge, and I've smashed it.”
Aaron
“Going out, having beers, the World Cup's on. All of that's been incorporated into my life.”
Balraj
What it actually is
It's a photoshoot, but that's only one morning of it
Most people book a shoot and then panic. This works the other way round. You've got a date in the diary, a group of men all chasing the same thing, and me in your corner the whole way.
01
18 weeks of shoot prep
Prep starts . From there it's 18 weeks with me getting you properly lean. Training, food, the lot, built around your job and your life. Having a date in the diary does something to you. You stop "starting Monday".
02
Four days out there
A big villa with all ten of us under one roof, a private chef, an assault course at Mike's Gym, a hike up the mountain, padel, sauna and ice baths, and a few drinks. Proper downtime with men who get it. Most of them become mates.
03
The shoot
Thursday morning, first thing on the trip, so you're at your sharpest and everything after is pure enjoyment. A professional photographer for the morning. I'm there getting you ready and coaching you through the posing, so you're not stood there not knowing what to do with your hands. You go home with photos you'll keep for life, and then we do your reverse so you keep the body too.
Year two
Not my first rodeo, so this one's bigger and better
Last year was the first one. It was class, and I learned loads from it. This time it's a proper four day retreat with everything I wanted to add first time round.
01A 10-man villa
One big villa, all of us under the same roof. Breakfasts together, chats by the pool, no one off in a hotel somewhere.
02Private chef, two nights
A chef cooking for us in the villa for two of the nights. Proper food that still fits what you've been working towards.
03Hike the mountain
We're hiking the mountain that sits over Marbella. Hard work, and the view from the top is unreal.
- 04
Sauna and ice baths
An afternoon at a sauna and ice bath spot. Good for the body, and even better for the head.
05Padel
Padel with the boys. Gets competitive very quickly, I'll warn you now.
06Assault course at Mike's Gym
A session on the assault course at Mike's Gym Marbella. It's going to be pretty hardcore. Ten of you pushing each other through it is going to be something else.
The four days
What's actually happening out there
The shoot's first, then it's four days of the best bits. The running order might shuffle a little, but everything on here is happening.
- Day 1
Shoot day
- Early start, I get you ready
- The photoshoot with a pro photographer
- Big lunch with the boys after
- Pool at the villa, private chef night one
- Day 2
Earn it
- Assault course at Mike's Gym
- Sauna and ice baths after
- Dinner out in Marbella
- Day 3
The mountain
- Hike to the top of the mountain over Marbella
- Padel with the boys
- Private chef night two at the villa
- Day 4
Enjoy it
- Walk the promenade, sea, sun
- Long lunch with the group
- Fly home and start your reverse
Your timeline
Shoot prep is the most important bit
The shoot is the day everything's built around, so I've worked backwards from it. 18 weeks is enough time to make a proper change when it's done right. Miss the start and you're playing catch up.
- Now
Apply and have a call with me
We talk about where you're at, what you want to look like on the day, and how the 18 weeks would work around your life.
Week 1 of shoot prep
Prep starts. Your training, food and targets are all set up around the shoot date, and we check in every week from here.
- Weeks 1–18
The work
Getting properly lean, with me in your corner the whole way. The group's all doing it at the same time, so nobody's doing it on their own.
Shoot day
Thursday morning in Marbella. We do the shoot first while you're at your absolute best, so the pressure's off for the rest of the trip.
- After
Enjoy it
The assault course at Mike's Gym, the mountain hike, padel, sauna and ice baths, private chef nights at the villa. You've earned every bit of it.
- Back home
The reverse
The most important part, and the bit most men mess up. We bring your food back up slowly and properly, so you keep the result you worked so hard for.
Keeping it
Most men lose it within a month. You won't.
Here's what normally happens. Someone grafts for months, does the shoot, then goes straight back to how they ate before. Within a few weeks the result's gone, and they feel worse than when they started.
That's why the reverse after the shoot matters more to me than the shoot itself. I don't wave you off at the airport. We bring your food back up step by step, your body settles at a better place, and you stay looking like the photos. Then we decide what's next together.
“We map out from this cut into a bit of a bulk, put a bit more size on. We've already discussed that way beforehand.” Balraj, the day of the shoot.
Shot on the trip
Last year, in pictures
All taken in Marbella by our photographer. Tap any of them to see it properly.
The men I coach
Normal blokes. Proper results.
Jobs, kids, shifts, nights out. Every one of these is a real client of mine, and none of them had a body like this before they started.
Tommy · working towards 2027
25 kg down, and Marbella's his next goal.
Tommy put off starting for weeks. He's since lost the weight, done his reverse, and he's now building towards this one. His only regret is not starting sooner.
An experience for life
You'll remember this for the rest of your life
Think about it. How many times in your life will you actually be in the best shape you've ever been in? For most men the answer's never. They talk about it for years and it just never happens.
This is where it happens. And you don't do it on your own, stood in front of the bathroom mirror. You do it with men who've all been through the same 18 weeks as you, in a villa in Marbella, with a photographer there to capture it.
In twenty years you won't remember the weeks you skipped the gym. You'll remember getting to the top of that mountain with the boys, surviving the assault course, the night the chef cooked for all of us, and sitting by the pool knowing you did it.
The photos
Proper professional shots of you at your best. The ones you'll still be showing people years from now.
The body
And you get to keep it, because we do your reverse properly after.
The people
You go out with a group of men you've been grafting alongside. Most of them come home as mates.
The proof
That you can set yourself something hard, stick to it, and see it through. That stays with you in everything else.
Who it's for
It's for my clients first, and here's why
It's ten men in a villa for four days. Most of them will be men I already coach, so the few who join from outside have to fit the group. I'm picky about it. Nothing personal.
You'll fit right in if
- You want a real reason to get in the best shape of your life this year
- You'll actually put the work in during the build-up, even on the mad weeks
- You're busy with work and life, and you still want this
- You're good company and you'll get on with the rest of the group
Probably not for you if
- You're after a lads' holiday on the piss in Marbs
- You want the photos without doing the months before them
- You'd go quiet on me the second it gets hard
How to get a place
Three steps
- 01
Apply
Couple of minutes, mostly tapping. Tell me where you're at now and why you want this. Already a client? Skip this and reserve in your app.
- 02
Quick call with me
We talk about where you're starting from, what you want to look like by July, and everything that's included. No sales team, it's just me.
- 03
You're in
If we're both up for it and there's a place left after my clients have had theirs, you're in. You join as a client and we start the build-up straight away.
Questions
The things people ask me
Do I need to be one of your clients already?
My clients get first refusal on every place, and they book theirs inside the Platinum app. Whatever's left after that goes to a few men outside, which is what this page is for. If that's you, you come in as a client: 18 weeks of prep coaching with me and the trip, as one package. We have a call first so I can tell you how it would work for you.
I'm already one of your clients. How do I book?
Open your Platinum app, go to Community, then Events, and tap the Marbella Classic. Reserve your place there and I'll sort the rest with you on WhatsApp. No need to fill in the application on here.
I'm not in good shape right now. Is that a problem?
No. Where you're starting doesn't matter much, 18 weeks of proper prep is a long time. What matters is that you'll put the work in. Aaron had never done a shoot in his life before last year. Scroll up and look at where he started.
When is it exactly?
How much is it, and what's included?
The villa, the private chef nights, the assault course at Mike's Gym, the hike, the sauna and ice baths and the shoot are all part of it. I go through the price and the rest on the call, so you know exactly what you're getting before you say yes. It's a premium trip, so it's not cheap, but there's no hard sell either.
How many places are left?
It's capped at ten men.
I've got a busy job and a social life. Can I still do the prep?
That's exactly who this is for. Balraj didn't miss a single night out during his prep, and Sasha did his while travelling around America. We build it around your life, not the other way round.
What if I'm not where I want to be by July?
We check in every week, so it never sneaks up on you. If something's off we change it there and then, not three weeks before the shoot. That's the point of having 18 weeks and me watching it with you.
Do I need to be super fit for the assault course and the hike?
You'll have 18 weeks of training behind you by then, so you'll be fitter than you've been in years. They're hard, that's the fun of it, but everyone goes at their own pace and nobody gets left behind.
Can I have a drink out there?
After the shoot, yes. You'll have earned it. Aaron's first request was a good old pint of cider and a burger. It's not a lads' holiday on the piss, but we're not monks either.
I've never done a photoshoot. Won't I feel awkward?
Everyone does at first. That's why I'm there on the morning getting you ready and coaching you through every pose. By the second set you'll be loving it.
What happens after the trip?
Your reverse starts the minute you're home. We bring your food back up properly so you keep the body, then we plan what's next, whether that's building some size or another goal. You don't just get dropped after the photos.
July 2027
Want to be in the photos next year?
My clients get first refusal. If you're not one yet, apply now and you're on the list for one of the places left. Once the ten are gone, they're gone.